“Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they don’t always want, inbound marketing forms connections they are looking for and solves problems they already have.” -Hubspot
Inbound Marketing
Inbound marketing is important for any business because it gives your audiences the power to find solutions to their existing challenges. And you have the opportunity to show that you’re knowledgeable in that solution.
The top 4 essential inbound marketing strategies are:
Branding
Social Media
Search Engine Optimization
Content Strategy
Branding
It’s important to make sure you have clear branding as well as brand awareness and knowledge. Make sure your brand is recognizable by having your logo, color, and fonts on all collateral, web pages, and social media pages. The more you get your brand out there and promote it to your audience, the more they will recognize and trust you.
Social Media
Social media is a great way to get your branding and messaging out there. By posting to social media organically, you will attract potential clientele. However, it’s important to get your messaging in front of the right audience. Before posting, make sure to research which hashtags are most relevant to your business and which ones are really being talked about.
Search Engine Optimization
Search engine optimization, often referred to as SEO, is an easy, cost-effective way to get your solution out into the world of Google, Bing, and other search engines. Get each page on your website to rank for specific keywords so when people search for those keywords, your page will come up in the search results.
Content Strategy
Content marketing includes creating, publishing, and distributing any type of content including written, visual, and audio. Your content should provide answers and solutions to common problems that your target audience faces. With a variety of content, you will prove that you're knowledgeable.
Building Your Inbound Marketing Strategy
Inbound marketing is essential for any business. Make sure you build a strategy that’s right for you. Contact Mountaintop Marketing to help build a customized inbound marketing strategy.